LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →WEB DESIGN FOR COACHES & CONSULTANTS
More inquiries for your coaching
Many coach websites look the same and give visitors no reason to book a call. I develop websites that make your positioning clear and turn visitors into inquiries.
Three things that matter
01
POSITIONING
A generic website waters down what defines you as a coach. Design and structure have to make your way of working recognizable, not hide it.
02
CONVERSION
Visitors come, read briefly and leave. The goal is an intro call. Every page, section and CTA is built around it.
03
LOW-MAINTENANCE
You should focus on your clients, not on your website. I set up a CMS you can use without any technical background.
As a coach you sell trust, and that begins on your website. Your website turns visitors into prospects, with a presence that puts your personality front and center. That's how clicks turn into real intro calls.
8+
Years in online marketing
50+
Projects delivered
100%
individual strategy
Easy to use, well built
You get a technically solid website you can maintain independently. No complicated systems, no unnecessary dependencies.
CMS
A simple interface through which you update texts, images and offerings yourself. No technical background needed.
BOOKING
PERFORMANCE
What you get at the end of the project
ANALYSIS
Positioning and audience analysis
A documented overview of your audience, your offering and your competition. The basis for all decisions in the project.
DESIGN
Visual concept and wireframes
Page structure and design tailored to your positioning. Mobile-first, clear and focused on intro calls.
DEVELOPMENT
Finished website with CMS
A cleanly developed website you can maintain yourself. Fast, semantically correct and without unnecessary dependencies.
BOOKING
Booking integration
Integration of your booking tool. Calendly, TidyCal or an alternative system of your choice, embedded directly into the website.
LAUNCH
Go-live and handover
Deployment on a global network for fast load times. Including technical documentation and a GDPR-compliant base configuration.
BRIEFING
Personal briefing
You get a structured introduction to the CMS, so you can update texts, images and offerings independently.
The areas of work at a glance
ONE-PAGER
A single, structured page with everything needed to book an intro call. Ideal for coaches who want to go live quickly.
FULL WEBSITE
Multiple pages for your services, about page, blog and booking. For coaches with a broader offering or growth plans.
BOOKING INTEGRATION
Calendly, TidyCal or another booking tool embedded directly into the website. No jumping between platforms for your visitors.
BRANDING & DESIGN
Visual language, colors and typography that fit your positioning. No generic template, just a recognizable look.
SEO BASICS
The website is built for search engines from the start. Page structure, metadata and technical basics, so you get found organically too.
RELAUNCH
Your existing website looks outdated or doesn't convert. I develop a new version based on your current positioning.
Four Steps to Results
01
POSITIONING
I get to know who you work with, what sets you apart and what the website needs to achieve. That creates a clear foundation for the project.
02
DESIGN
Page structure and visual concept are developed based on the positioning. You get a design for approval before implementation begins.
03
DEVELOPMENT
Everything is built in clean code. Performant, semantically correct and with a CMS you can operate without training.
04
LAUNCH
After a final review the page goes live. I support the go-live and hand over everything you need to run it.
STARTING POINT
Why most coach websites don't work
Most coach websites are follow the same pattern. A short headline, a photo, a list of topics, a contact form. Visitors leave unable to say why this particular coach is right for them.
The problem rarely lies in the design. It lies in missing positioning. A website that doesn't make clear who you're for and what you stand for gives visitors no reason to book a conversation.
I start every project with an analysis of your audience and your offering, before a single page is designed.
DESIGN
Design that carries your positioning
Visual decisions aren't a matter of taste. Typography, colors and layout communicate before anyone has read a single word.
I develop a visual concept that fits your way of working. Not what happens to be trendy in the coaching space.
The result is a recognizable website that stands out from others, without having to be loud.
CONVERSION
Intro calls without detours
The goal of every coach website is a booked intro call. Yet on many sites the booking option is hard to find or leads to external pages without context.
I embed your booking tool directly into the website. Visitors can choose an appointment without leaving the page.
In addition, pages are structured so the path from the first impression to the booking is as short as possible.
CMS
A website you maintain yourself
After launch, you're not dependent on an agency or developer. You can update texts, images and offerings yourself.
I set up a lean headless CMS made for non-techies. The walkthrough at the end of the project makes sure you know your way around.
You can add changes to your offering or new blog posts on your own.
READY TO SCALE?
Let's discuss your current setup and identify the low-hanging fruit.
START YOUR PROJECTFAQ
DO I NEED A WEBSITE OR IS LINKEDIN ENOUGH?
LinkedIn is a channel you don't control. The platform controls the algorithm, reach and presentation. Your own website is your base, where you set the rules. For coaches who seriously want to win clients, both make sense, but the website remains the foundation.
HOW LONG DOES A PROJECT TAKE?
A one-pager can be done in three to four weeks. A full website with multiple pages and CMS integration usually takes six to eight weeks. The exact schedule depends on how quickly content and approvals come in.
CAN I ADJUST CONTENT MYSELF LATER?
Yes. The CMS is set up so you can update texts, images and offerings yourself. At the end of the project there's a personal briefing.
WHAT ABOUT GDPR?
The website is configured to comply with data protection rules from the start. Cookie banner, privacy policy and GDPR-compliant embedding of third-party services are part of the project.
DO YOU ALSO WRITE THE TEXTS?
I create detailed briefings for all pages. The writing is done by you or a copywriter of your choice. On request I can coordinate or take over the copywriting. We clarify that in advance.
WHAT DOES A PROJECT COST?
A one-pager starts at €2,500. A full website with CMS, booking integration and multiple subpages costs between €4,000 and €8,000, depending on scope. We discuss the exact effort in an initial call.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
Read post →.png)
LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
Tell me about your project. I'll get back to you within 24h.