LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →SEO CONSULTING BREMEN
Clarity for your SEO strategy
SEO decisions cost time and budget. Sound consulting shows which actions pay off – and which you can skip.
Decisions based on data
01
CLEAR PRIORITIES
Not every action pays off equally. You get a roadmap sorted by impact and effort that your team can start working on right away.
02
INDEPENDENT ASSESSMENT
A second opinion with no vested interest in selling you more work. You learn what your team or agency does well – and where budget is lost.
03
KNOW-HOW THAT STAYS IN-HOUSE
Consulting doesn't end with the concept. Your team understands the reasoning behind the recommendations and can carry them forward independently.
SEO rarely fails for lack of tools. It fails because of unclear priorities. SEO consulting ranks the actions by impact and effort. So you know what your team should work on next – and why.
8+
Years in online marketing
50+
Projects delivered
100%
individual strategy
The data behind the consulting
Recommendations are based on data, not assumptions. For the analysis I use established industry tools.
SEARCH CONSOLE & GA4
The foundation of every assessment — real click, ranking and user data from your website.
SISTRIX
SCREAMING FROG
What You Get
ANALYSIS
Status-quo analysis
An assessment of your current visibility, rankings and technical basis. After the analysis you know exactly where you stand.
STRATEGY
Prioritized SEO roadmap
Concrete actions, sorted by expected impact and effort — each with a rationale instead of gut feeling.
ADVISORY
Regular strategy calls
A fixed point of contact for open questions, reviews and strategic decisions. You don't make them alone.
REVIEW
Review of concepts & execution
A check of content plans, technical tickets and agency work, before budget is committed.
MEASUREMENT
KPI definition & reporting setup
Defining the metrics that matter for your business — and reporting that reflects them clearly.
SERVICE MODULES
STRATEGY CONSULTING
Prioritizing actions based on your business goals.
SEO AUDIT
Assessment of visibility, technical setup and content.
STRATEGY CALLS
A fixed point of contact for strategic decisions.
TEAM ENABLEMENT
Training and building SEO knowledge in the team.
KPI & REPORTING
Defining relevant metrics and matching reporting.
AGENCY REVIEW
Independent review of existing agency work.
Four Steps to Results
01
INTRO CALL
We clarify your starting point, your goals and the open questions. Afterwards you know whether and where consulting has the biggest impact.
02
ANALYSIS
I review visibility, technical setup, content and competition to build a fact-based picture of your current situation.
03
ROADMAP
You get a prioritized list of actions with reasoning. Quick wins and long-term levers are clearly separated.
04
SUPPORT
In regular calls I support the execution, answer questions and adjust the strategy based on the results.
STRATEGY
A DIRECTION THAT HOLDS
Many SEO projects work on many things at once and still don't move forward. The reason is usually a lack of prioritization.
Together we define which actions support your business goals, and in what order to tackle them.
ANALYSIS
KNOW WHERE YOU STAND
Before we talk about actions, we clarify the starting point. How visible is your website, what's holding it back technically, which content carries the traffic?
This assessment is the basis for every reliable recommendation.
SOUNDING BOARD
DON'T MAKE DECISIONS ALONE
SEO decisions can rarely be made on gut feeling alone. Should a directory be set to noindex? Is the new content format worth it?
As a sounding board I put such questions into context, so you make strategic decisions on a sound basis.
ENABLEMENT
ENABLE YOUR TEAM
A recommendation is only as good as its execution. To help your team keep working independently, I explain the why behind every action.
On request, I train your editorial, development or marketing teams on the topics that matter to you.
MEASUREMENT
METRICS THAT COUNT
Visibility indices look good but say little about success. What matters are the metrics connected to your business.
We define which KPIs are relevant for you, and set up reporting that tracks them transparently.
REVIEW
REVIEW AGENCY WORK
You already work with an agency, but you're unsure whether the work is on track? An independent review creates clarity.
I assess strategy, reporting and execution — objectively and without an interest in taking over the work myself.
READY TO SCALE?
Let's discuss your current setup and identify the low-hanging fruit.
START YOUR PROJECTFAQ
HOW IS CONSULTING DIFFERENT FROM AN SEO RETAINER?
With consulting the focus is on strategy, prioritization and decisions. The operational execution is handled by your team or agency. On request I also support the execution.
WHO IS SEO CONSULTING WORTH IT FOR?
Above all for companies with their own marketing team or an existing agency that want an independent assessment and a clear direction.
DO I NEED SEO KNOW-HOW IN MY TEAM ALREADY?
No. The recommendations are prepared so that even teams without deep SEO knowledge can follow and implement them.
HOW DOES THE COLLABORATION WORK?
An analysis is followed by a prioritized roadmap and regular strategy calls. Scope and frequency depend on your needs.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
Read post →.png)
LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
Tell me about your project. I'll get back to you within 24h.