UTM Parameter GENERATOR

Q: Which parameters are mandatory?

In general you should use at least utm_source (source, e.g. google), utm_medium (medium, e.g. cpc) and utm_campaign (campaign name). Only then can Analytics assign the data meaningfully.

Tracking links for pros

Campaign configuration

Step 1: Details

Website URL *

Campaign Source *

Where does the traffic come from?

Campaign Medium *

How does the traffic arrive? (channel)

Campaign Name *

Name of the campaign

Campaign Term

Optional: paid keywords

Campaign Content

Optional: differentiate ads

GENERATED URL

...

Pro tip

Use lowercase for all parameters to avoid duplicate content in Analytics. Our generator does that automatically for you if you want (see FAQ).

FAQ

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are short text snippets appended to the end of a URL. They help tools like Google Analytics understand exactly where visitors come from (e.g. Facebook, newsletter, Google Ads) and which campaign they clicked.

Which parameters are mandatory?

In general you should use at least utm_source (source, e.g. google), utm_medium (medium, e.g. cpc) and utm_campaign (campaign name). Only then can Analytics assign the data meaningfully.

Do UTM parameters affect my SEO?

Indirectly yes. They create 'duplicate content', since the same page is reachable under different URLs. That's why it's extremely important that your page uses a correct canonical tag that points to the 'clean' URL (without parameters).