SEO AUDIT

Before we talk about actions, you need an honest picture of the current state. For that I evaluate your pages by type: homepage, categories, product or service pages, guides and blog. You see which page type brings traffic and conversions and which only costs upkeep.

Then there's the trend over time. Have you been losing visibility for six months, or are you growing without noticing because the wrong pages are gaining? You learn when the curve turned and which page group was responsible for it.

The most expensive SEO problems are the invisible ones. A page that's loaded in via JavaScript and renders empty. A canonical tag pointing to the wrong URL. A thousand parameter URLs that eat up your crawl budget.

After the crawl you know which content search engines reach and in what state. That secures the foundation every further content effort depends on.

Core Web Vitals are a ranking factor, but rarely the decisive one. A score of 100 won't save an irrelevant page.

That's why I evaluate field data from real users instead of lab values. You learn where performance work pays off for you and which recommendations you can ignore with a clear conscience for your setup.

Internal linking is the most underestimated lever in SEO. It determines which of your pages get authority and which get buried in the archive.

You see how deeply your most important pages are buried, where links lead nowhere and which pages soak up authority without passing any on. This is usually where the fastest gains are, without a single line of new content.

Many ranking problems aren't content problems, they're mapping problems. Three pages compete for the same keyword. A category page tries to answer a guide question.

Comparing content, search intent and real rankings shows you which pages to merge, which to sharpen and which you can delete. Before you commission new content, you know where it's actually worth it.

Without a market comparison, every assessment is arbitrary. Whether your visibility is good depends on who you're competing with for the same clicks.

You learn which topics others rank for and you don't, where you lost ground and which keywords are reachable at your domain strength. That way you set goals you can actually hit.

Your backlink profile isn't about quantity, it's about origin and context. A hundred directory links carry less weight than three from industry publications.

You learn how much authority your profile really carries, whether it carries legacy issues from past link buying, and whether your most important pages have any external links at all.

A growing share of searches ends in a generated answer instead of a results list. If you're not cited there, you lose the click before rankings even come into play.

With a defined prompt set you see whether and how ChatGPT, Perplexity and Google AI Overviews name your brand. And you know which structural signals you're still missing for Generative Engine Optimization, GEO for short.

In the end, you're not holding a pile of material but a working document. Every action with expected impact, estimated effort and a note on who implements it.

You see at a glance what should happen in the next two weeks, what belongs in the next quarter and what you can safely leave alone.