LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →E-COMMERCE SEO BREMEN
From visitors to buyers
More revenue, less ad spend. Technical SEO and scalable content strategies for online shops.
SEO that sells
01
REVENUE IN FOCUS
Rankings are nice. Revenue is better. I analyze specifically which product pages and categories have real potential or need optimization, and then tackle them in a structured, data-driven and prioritized way.
02
TECHNICAL SCALABILITY
Large shops often bring complex technical hurdles — that's exactly where revenue quietly leaks away. I find and fix these pitfalls so performance, visibility and revenue can reach their full potential.
03
AUTOMATION & AI
Programmatic SEO for thousands of product pages. I show you how to use AI to create unique product descriptions at scale.
In a shop, it's not the click that counts, it's the purchase. E-commerce SEO puts your products exactly where people search and buy. That's how your revenue grows from organic traffic, entirely without ad budget.
8+
Years in online marketing
50+
Projects delivered
100%
individual strategy
E-Commerce tool stack
Professional tools for professional shops. I use industry-standard software combined with AI for data analysis and monitoring.
SCREAMING FROG
The standard for crawling. Essential for finding technical errors in shops with >100k URLs.
GOOGLE SEARCH CONSOLE
GOOGLE ANALYTICS 4
SISTRIX / AHREFS
What You Get
AUDIT
Shop analysis & potential assessment
A full technical and content review of your shop — from crawl errors to category structure.
STRUCTURE
Category & URL architecture
An optimized site structure for maximum crawl efficiency and clear assignment of search intents.
CONTENT
Product & category content
SEO-optimized copy for category and product pages that both ranks and converts.
TECHNICAL
Core Web Vitals & load times
Performance optimization for fast shop experiences — because every second of load time directly costs conversion.
REPORTING
Revenue-focused reporting
Tracking of rankings, organic traffic and revenue. You know at all times what SEO actually delivers.
SERVICE MODULES
SHOP AUDIT
Status quo analysis. Where do you lose revenue? Where do you waste crawl budget?
MIGRATION
Safe platform migration. From Magento to Shopify? I guide you through it.
CONTENT SCALE
Copy for thousands of products. AI-supported creation of descriptions.
INTERNATIONALIZATION
Expansion abroad. Hreflang setups for multi-store environments.
Four Steps to Results
01
SHOP AUDIT
In-depth analysis of your shop architecture. How does Google handle your variants, filters and categories? I find the leak in the system.
02
CATEGORY STRUCTURE
Architecture makes or breaks success. Together we build silos that strengthen your most important keywords and guide users intuitively.
03
PRODUCT OPTIMIZATION
No more copy-pasted manufacturer descriptions. We implement strategies for unique content on PDPs and use structured data for rich snippets.
04
LINK & AUTHORITY
Shops need authority. We acquire backlinks through targeted digital PR campaigns that put products in the right context.
ARCHITECTURE
TECHNOLOGY THAT SCALES
A shop with 10,000 products has different problems than a corporate site.
I make sure Google indexes your most important products and doesn't get lost in endless filter URLs. Crawl budget optimization is the key to growth here.
CATEGORIES
CATEGORIES AS LANDING PAGES
Category pages are the true revenue drivers in SEO. But they're often neglected.
We turn your categories into powerful landing pages that capture and convert transactional searches.
PRODUCTS
PDPS THAT CONVERT
Product pages have to sell. But they also have to be found.
We use structured data (Schema.org) to show price, availability and reviews directly in the search results.
AUTOMATION
PROGRAMMATIC SEO
You have thousands of products? You can't write every text manually.
We use data-driven templates and AI to generate unique content at scale that serves the long tail, without sounding like AI text.
FUTURE
AGENTIC COMMERCE
The way we buy is changing fundamentally. AI agents are beginning to search for and buy products for us.
We get your shop ready for the "Agentic Commerce Protocol" (OpenAI) and "Universal Commerce Protocol" (Google), so AI agents can understand and act on your products.
READY TO SCALE?
Let's discuss your current setup and identify the low-hanging fruit.
START YOUR PROJECTFAQ
WHICH SHOP SYSTEMS DO YOU OPTIMIZE?
I've gained experience with most common enterprise and mid-market solutions and am ready to get up to speed on new systems. Since in most cases I work with your developers, a new shop system is no obstacle for me.
IS SEO WORTH IT FOR MY SHOP?
If you have high ad costs (ROAS pressure), SEO is the lever for sustainable profitability. The organic channel has the best long-term ROI.
DO YOU ALSO DO MIGRATIONS?
Yes. A relaunch without SEO support is reckless. I make sure redirects are in place and rankings are preserved.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
Read post →.png)
LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
Tell me about your project. I'll get back to you within 24h.