LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →CHATGPT SEO BREMEN
Visible in ChatGPT
More and more people ask ChatGPT their questions instead of Google. If you're not there, you're not in the answer. ChatGPT SEO makes sure your brand shows up as a source.
Named when users ask
01
CITED AS A SOURCE
ChatGPT points to sources in many answers. With the right preparation, the chance that your content gets named and linked increases.
02
PRESENT IN RECOMMENDATIONS
When someone asks ChatGPT for a solution, it tends to pick well-known, clearly positioned brands. The goal is for yours to be one of them.
03
MEASURABLY VISIBLE
A defined prompt set checks how often and in what context ChatGPT names your brand — as the basis for optimization.
ChatGPT answers questions instead of showing ten blue links. Only those the model rates as relevant and trustworthy get named. ChatGPT SEO works to make sure your content is understood, cited and recommended – right where many users start their research today.
8+
Years in online marketing
50+
Projects delivered
100%
individual strategy
ChatGPT SEO stack
Visibility in ChatGPT can be observed and put into context. For analysis and control I use tests directly on the model and established SEO tools.
CHATGPT & SEARCH
Direct tests of how ChatGPT answers questions about your topics — with and without live search on the web.
SISTRIX
SEARCH CONSOLE & GA4
What You Get
ANALYSIS
ChatGPT visibility analysis
A check of whether and how ChatGPT currently names your brand and topics — and who it recommends instead.
CONTENT
Answer-ready content
Content structured and phrased so a language model can understand, classify and cite it.
ENTITIES
Entities & brand clarity
Unambiguous information about brand, products and people across the sources ChatGPT relies on.
DATA
Structured data & sources
Schema markup and presence on trustworthy sources, so statements about you stay consistent.
TRACKING
Prompt monitoring
Recurring checks of your mentions across a fixed prompt set. That way you can track how it develops.
SERVICE MODULES
VISIBILITY ANALYSIS
Capture how ChatGPT currently answers questions about your topics.
CITATION OPTIMIZATION
Turn content into citable answers.
RECOMMENDATION PRESENCE
Show up in answers to buying and comparison questions.
CONTENT PREPARATION
Structure content for humans and language models.
ENTITIES & SIGNALS
Describe brand, products and people unambiguously.
PROMPT MONITORING
Track mentions across a fixed prompt set.
Four Steps to Results
01
ANALYSIS
A defined prompt set captures how ChatGPT answers questions about your topics and which brands and sources it names in the process.
02
FIND THE GAPS
Where is your brand missing, where are competitors named, and which sources does ChatGPT rely on? That reveals the starting points.
03
OPTIMIZATION
Content, entities and sources are improved in a targeted way, so ChatGPT can classify and name your brand correctly.
04
MEASUREMENT
The prompt set is queried again. This reveals whether and how the mentions have changed.
FOUNDATION
HOW CHATGPT ANSWERS
ChatGPT draws its answers from two sources: its training knowledge and, when search is enabled, from current web content.
To be visible here, you need both: known and consistent in the training knowledge, findable and current on the web.
SOURCES
GET NAMED AS A SOURCE
During live search, ChatGPT points to specific sources. It cites pages that cover the topic clearly, completely and in a well-structured way.
Content is prepared so it works as a citable answer — with clear statements instead of vague descriptions.
RECOMMENDATION
RECOMMENDED FOR BUYING QUESTIONS
Many users ask ChatGPT directly for a recommendation: the best tool, the right provider, the right solution.
For your brand to show up in such answers, positioning and evidence have to be clear and consistent across multiple sources.
CONTENT
CONTENT AI CAN UNDERSTAND
Language models prefer content that answers a question directly. Clear structure, unambiguous definitions and clean markup help with that.
Existing content is reworked accordingly, and new topics are set up so they work for both humans and models.
ENTITIES
CLEAR BRAND SIGNALS
A model can only name your brand if it knows what it stands for. Contradictory or missing information leads to omissions.
Through structured data and consistent details on trustworthy sources, brand, products and people are described unambiguously.
MEASUREMENT
MEASURE VISIBILITY
Visibility in ChatGPT is not a fixed value — it fluctuates depending on wording and timing. A single test says little.
A recurring prompt set observes the development. That makes it possible to judge whether actions work, instead of guessing.
READY TO SCALE?
Let's discuss your current setup and identify the low-hanging fruit.
START YOUR PROJECTFAQ
CAN YOU EVEN DO SEO FOR CHATGPT?
ChatGPT can't be controlled directly. What can be influenced is how clearly and credibly your content and brand signals are presented. That increases the chance of being named — there are no guarantees.
HOW DOES MY BRAND GET INTO CHATGPT ANSWERS?
Through clear, trustworthy content, unambiguous entities and presence on sources ChatGPT relies on. During live search it also matters whether your page is currently findable.
IS THIS THE SAME AS GOOGLE SEO?
It overlaps. Good content and a clean technical setup help both. But ChatGPT weighs context, entities and trustworthiness across multiple sources more heavily.
HOW IS SUCCESS MEASURED?
Through a defined prompt set that is queried regularly. This makes it traceable whether and in what context ChatGPT names your brand.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
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LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
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