LOCAL SEO

For local searches the Google Business Profile is often more important than the website. Many users call or start navigation without ever clicking to your page.

The optimization starts with categories, services, opening hours, photos and description texts. The primary category in particular determines which searches you're even considered for.

Above the classic search results sits the map box with three entries. If you don't show up there, you're competing for far less attention.

Relevance, distance and prominence determine these spots. Two of these can be actively influenced, and that's exactly where local search engine optimization starts.

When three different phone numbers and two spellings of your address circulate on the web, that costs trust with Google and with customers.

Your company data is unified across the relevant directories. Old entries from former locations or company names are corrected or removed.

Number, recency and review text affect your local visibility. But happy customers rarely leave reviews on their own, while unhappy ones almost always do.

You get a repeatable process for your team to actively ask for reviews, plus response templates, including for criticism, because a good response wins over silent readers.

With multiple branches, you quickly end up with near-identical pages competing for the same rankings.

Each location gets its own profile and its own page with real, different content. Team, directions, local services. That's how each page serves its own catchment area.

A page that lists twenty city names convinces neither Google nor readers. Local relevance comes from concrete content, not from keywords in lists.

References from the region, directions, answers to the questions customers actually ask you. We make sure each page persuades and sells on its own.

For search engines to reliably pick up your location, your opening hours and your range of services, they need structured data.

The LocalBusiness schema is marked up cleanly and aligned with your business profile. Otherwise, contradictions between website and profile cost you exactly the visibility at stake.

The same signals feed into Generative Engine Optimization, GEO for short. When someone asks ChatGPT or Perplexity for a provider in your city, unambiguous location data determines whether you show up in the answer.

Local rankings are a street fight. What matters isn't the national market leader, it's the provider three streets over.

You learn who is ahead of you in the area, how many reviews the competition has and which levers actually close the gap.

A good spot on the map is not an end in itself. It only pays off once the phone rings.

That's why we measure calls, direction requests and contacts from the profile, not just positions. That's how you see what the work actually delivers.