Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
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You talk directly with the strategist who does the work. Short lines of communication, no game of telephone.
I don't chase vanity metrics. I track qualified leads, booked demos and real business impact.
My background in SEO and years of collaboration with developers means I speak the language of your development team and solve problems others overlook.
Good rankings aren't luck, they're craft. As an SEO freelancer I'm your direct point of contact: I rely on clean white-hat techniques that still hold up after the next Google update. That's how your website's visibility builds up piece by piece.
Years in online marketing
Projects delivered
individual strategy
No guesswork, just a systematic, data-driven process. I use industry-standard tools like GSC, GA4, Screaming Frog and Sistrix to uncover hidden potential.
A full check of crawling, indexing, Core Web Vitals and site structure. You know exactly where traffic is lost.
In-depth research and clustering of relevant keywords, with a clear mapping to search intent and page.
Optimization of headings, meta tags, internal linking and semantic structure for maximum relevance.
Building high-quality backlinks through targeted outreach strategies. Quality over quantity.
Clear reports with rankings, traffic and concrete next steps. No bullshit, only what counts.
Sounding board for marketing leads and the C-suite. I develop KPIs, roadmaps and in-house processes.
Expansion support. Scalable hreflang concepts and cultural localization for rollouts into new markets.
Performance for shops. Optimization of faceted navigation, product variants and category trees.
Dominate local search. Google Business Profile optimization and local citation building.
In-depth check of the architecture. I find indexing blockers, JS problems and crawl budget drains.
Briefings that rank. Building semantic topic clusters and precise optimization for user intent.
Optimization for ChatGPT & co. Make your brand visible in AI-generated answers.
Sustainable link building. Digital PR and outreach strategies for domain authority.
Safe platform migration. I guide your migration without visibility loss.
I start with an in-depth analysis of your current setup. I identify what's holding your traffic back and the potential to multiply it.
I create a prioritized 6-12 month roadmap. Together we tackle the quick fixes first, then the high-impact tasks.
Whether technical support for development, strategic briefings for editorial or hands-on content creation: I make sure strategy flows seamlessly into execution.
SEO is a living process. I monitor progress closely and tell you openly what we should expand and what we'd better drop.
SEO is an investment. Before we build backlinks, we identify the most profitable levers through an analysis of your business model, your website and the competition.
We define metrics that count in the C-suite: clicks and conversions instead of mere visibility indices.
A rollout into new markets is more than just translation. Cultural nuances, local search habits and a clean hreflang structure are decisive.
I help you avoid technical errors that can cost you years.
E-commerce SEO is precision work at scale. We optimize thousands of product pages programmatically.
Faceted navigation, filter logic and internal linking are adjusted so Google loves your most important products and categories.
For local service providers the 'Local Pack' is everything. I optimize your Google Business Profile, so you become the undisputed number 1 in your city.
Many SEO problems are invisible.
We find rendering blockers, zombie pages and crawl budget drains that secretly slow down your growth.
No 'content for content's sake'. Every piece of content has a job.
We build topic clusters that establish you as an authority and hit exactly the intent of your users.
Search is changing. We optimize your content not just for keywords but for LLMs.
Structured data, entities and semantic depth make sure ChatGPT and co. cite you as a trustworthy source. A defined prompt set shows how visible you really are.
Backlinks are votes of trust. We don't get links from forums; we earn them through real digital PR.
Guest articles, studies and expert quotes that position you as a thought leader and bring real rankings.
A relaunch is the most dangerous moment for your SEO. I guide the migration from A to Z.
Redirects, staging tests and go-live monitoring, so your traffic doesn't collapse but grows.
Let's discuss your current setup and identify the low-hanging fruit.
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Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
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