JSON-LD GENERATOR

Q: Where do I insert the generated code?

The generated code (the <code>&lt;script&gt;</code> tag) ideally belongs in the <code>&lt;head&gt;</code> area of your HTML page. But it can also be placed in the <code>&lt;body&gt;</code>. If you use a CMS like WordPress, there are plugins for it (e.g. "Insert Headers and Footers") or SEO tools that provide JSON-LD fields.

Structured data for better rankings

Organization Config

Step 1: Fill Details

CODE

Validate your code

Google Rich Results Schema Validator

COMMON QUESTIONS ABOUT THE JSON-LD GENERATOR

What is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is a format for embedding structured data into a web page. It helps search engines like Google understand the content of your page better and display rich snippets (e.g. rating stars, event data) in the search results. It's also speculated that JSON-LD is relevant for GEO (Generative Engine Optimization), to be displayed better in ChatGPT for example – although this is still disputed.

Why is structured data important for SEO?

Structured data enables "rich results". These are enhanced search results that are more visually appealing and often achieve a higher click-through rate (CTR). They help Google recognize the context of your content (e.g. "This is a product with price X") beyond doubt.

Where do I insert the generated code?

The generated code (the <script> tag) ideally belongs in the <head> area of your HTML page. But it can also be placed in the <body>. If you use a CMS like WordPress, there are plugins for it (e.g. "Insert Headers and Footers") or SEO tools that provide JSON-LD fields.