LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →SEO RELAUNCH BREMEN
Relaunch without ranking loss
A relaunch carries risks for rankings and traffic. Structured safeguards preserve your existing performance and turn the relaunch into a growth driver.
More performance, no ranking loss
01
TRAFFIC PROTECTION
Without a strategy, a relaunch often loses 40–60% of its traffic. A well-planned safety net keeps rankings and valuable visitor flows protected.
02
TECH UPGRADE
A relaunch is the perfect chance to shed legacy baggage. State-of-the-art SEO architecture (speed, structure, schema) is built right into the foundation.
03
URL STRATEGY
When URLs change without a plan, Google loses its way. Seamless redirect maps transfer your hard-earned link equity and trust fully to the new site.
A relaunch is the moment of truth for your visibility. A guided SEO relaunch protects your rankings while your tech stack, content and URLs move over cleanly. That's how the migration becomes an opportunity instead of a risk.
8+
Years in online marketing
50+
Projects delivered
100%
individual strategy
Migration tool stack
Precision instead of gut feeling. Every safeguard for the relaunch is 100% data-driven.
SCREAMING FROG
The gold standard for crawls. Comparison of OLD vs. NEW structure.
AHREFS
SEARCH CONSOLE & GA4
What You Get
BASELINE
Pre-launch audit
A complete record of all rankings, URLs, backlinks and crawl data as a baseline for the migration.
PLANNING
Seamless redirect mapping
301 redirects from every old URL to the right new one. No valuable link juice is lost.
TECHNICAL
Technical migration check
A check of crawling, indexing and site structure before and after the launch — with a checklist and sign-off report.
MONITORING
Post-launch intensive monitoring
Daily tracking in the first weeks after launch. Quick response to ranking drops before they become permanent.
OPTIMIZATION
Post-launch optimization
Data-driven fine-tuning after launch for lasting stability and long-term growth.
Four Steps to Results
01
STATUS QUO & URL MAPPING
A complete record of all existing URLs, rankings and backlinks. Old and new structures are mapped precisely to transfer visibility without loss.
02
REDIRECT STRATEGY
Based on the URL mapping, a clean 301 redirect strategy is developed. Link equity is preserved, and both users and search engines reach the right target pages seamlessly.
03
STAGING VALIDATION
The new site is checked technically in a protected environment. Crawling, internal linking, indexing control and structural signals are verified before the launch.
04
GO-LIVE EXECUTION
The relaunch goes live in a controlled way, with redirects activated, sitemaps updated and indexing control validated.
05
POST-LAUNCH STABILIZATION
After the launch the website is monitored. Rankings, crawl errors and traffic signals are analyzed to minimize short-term fluctuations and secure growth.
WORKFLOW
THE PROCESS
A relaunch is like open-heart surgery on a live patient. It needs a clear plan, calm hands and constant monitoring.
Through close collaboration with your developers and designers, SEO requirements are integrated directly into ongoing sprints.
PROTECTION
REDIRECT MAPPING
The most important spreadsheet of the entire project. Every relevant old URL is mapped to the best possible new counterpart.
No blanket redirects to the homepage (soft 404s), only topically relevant redirects.
TESTING
STAGING TESTS
Google must never land on a construction site. On the staging system, a complete search engine crawl is simulated in depth.
Broken links, missing metadata and JavaScript errors are uncovered and fixed while there's still time.
LAUNCH
GO-LIVE SUPPORT
When the switch is finally flipped, I'm on standby.
Robots.txt, sitemap submission and real-time user data in Analytics are checked closely to make sure everything runs smoothly.
READY TO SCALE?
Let's discuss your current setup and identify the low-hanging fruit.
START YOUR PROJECTFAQ
WHEN SHOULD I INVOLVE SEO?
Yesterday. Ideally BEFORE the first line of code. SEO has to help shape the architecture, not get 'sprinkled on' at the end.
CAN I SIMPLY CHANGE URLs?
Technically yes, but for the SEO foundation it's extremely risky. Every URL change temporarily costs trust. Only change what brings a strategic gain (e.g. descriptive URLs).
HOW LONG DOES THE DIP LAST?
A small dip in visibility for 2–4 weeks is completely normal (re-indexing). With the right migration strategy, though, a catastrophic crash is reliably avoided.
WHAT ABOUT MY BACKLINKS?
They end up in the void (404) if they're not redirected precisely. All backlink data is exported beforehand, so valuable link equity is fully preserved after the relaunch.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
Read post →.png)
LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
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