LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →WORDPRESS SEO BREMEN
SEO for your WordPress website
WordPress is flexible, and that's exactly what often turns into an SEO problem. Plugins, themes and legacy baggage drag down load time and rankings. Targeted optimization unlocks your website's potential.
Unlock WordPress's full potential
01
FASTER LOAD TIME
Plugins and unoptimized themes make WordPress slow. Caching, image compression and slimmed-down code improve the Core Web Vitals and the user experience.
02
CLEAN FOUNDATION
Crawlability, indexing and site structure are set up so Google indexes your content completely and correctly.
03
CORRECTLY CONFIGURED
SEO plugins like Yoast or Rank Math only work when set up correctly. Instead of default values, you get a well-thought-out configuration.
WordPress comes with solid basics, but not finished SEO. Themes, plugins and legacy structures determine load time, crawlability and visibility. WordPress SEO starts right there, with the technical setup that drives your rankings beneath the surface.
8+
Years in online marketing
50+
Projects delivered
100%
individual strategy
WordPress SEO stack
Optimization is based on metrics, not gut feeling. For analysis and monitoring I use established industry tools.
SEARCH CONSOLE & GA4
Real click, ranking and user data as the basis for prioritizing the actions.
LIGHTHOUSE & PAGESPEED
SCREAMING FROG
What You Get
AUDIT
WordPress SEO audit
A check of theme, plugins, load time, indexing and site structure. You know where your installation is losing speed.
PERFORMANCE
Load time & Core Web Vitals optimization
Caching, image compression and code slimming for measurably faster load times.
SETUP
SEO plugin configuration
Yoast, Rank Math or SEOPress set up cleanly — from titles and metadata to indexing control.
STRUCTURE
Permalinks & internal linking
A clean URL structure and thoughtful internal linking, so relevance and link equity flow to where they count.
SCHEMA
Structured data
Matching schema markup for articles, products or local data — the basis for better snippets.
SERVICE MODULES
PERFORMANCE
Improve load time and Core Web Vitals in a targeted way.
PLUGIN SETUP
Configure Yoast, Rank Math or SEOPress cleanly.
TECHNICAL SEO
Get crawlability, indexing and structure in order.
CONTENT MARKUP
Set metadata and structured data correctly.
WOOCOMMERCE SEO
Optimize product pages and category structure for shops.
UPDATE SAFETY
Keep optimization stable even after updates.
Four Steps to Results
01
AUDIT
It starts with a full audit of technical setup, plugins, load time and structure. From that emerges a prioritized list of actions.
02
CLEAN UP
Unnecessary plugins, legacy baggage and technical bottlenecks are removed. A lean foundation is the prerequisite for good performance.
03
OPTIMIZATION
Technical setup, load time and plugin configuration are improved in a targeted way, measurably in Core Web Vitals, indexing and crawlability.
04
SAFEGUARDING
Monitoring and clear recommendations make sure updates and new plugins don't undo the optimization.
PERFORMANCE
FAST DESPITE WORDPRESS
Slow load times cost rankings and conversions. With WordPress, the cause is rarely the system itself; it's themes, plugins and missing caching.
With targeted optimization of caching, images and code, the Core Web Vitals improve noticeably — without limiting functionality.
SETUP
PLUGINS THAT HELP, NOT HINDER
An SEO plugin alone won't improve your rankings. Yoast, Rank Math and SEOPress only provide the tools; what matters is how they're set up.
Title templates, indexing rules and schema are configured so they fit the structure of your website.
TECHNICAL
CLEAN FOR GOOGLE
For Google to index your content completely, the technical setup has to be right. Crawlability, indexing control and a clear site structure are the basis.
Duplicate content, faulty redirects and uncontrolled archive pages are cleaned up before they cost crawl budget.
CONTENT
MARK UP CONTENT CORRECTLY
Even the best content only ranks if it's marked up cleanly on the technical side. Heading hierarchy, metadata and structured data give search engines context.
Whether classic editor, Gutenberg or page builder — the markup is tuned to your setup.
SHOP
WOOCOMMERCE SEO
Online shops based on WooCommerce have their own requirements. Many product and category pages, filters and variants quickly create duplicate content.
Product pages, category structure and filter logic are optimized so the right pages rank.
UPDATES
STABLE AFTER UPDATES
WordPress, themes and plugins are updated continuously. Every update can introduce technical errors or overwrite settings.
With clear recommendations and targeted monitoring, the optimization is preserved even after updates.
READY TO SCALE?
Let's discuss your current setup and identify the low-hanging fruit.
START YOUR PROJECTFAQ
WHICH SEO PLUGIN IS THE BEST?
Yoast, Rank Math and SEOPress do similar things. More important than the choice is the correct configuration. I work with the plugin already in use, or recommend a suitable one.
DOES WORDPRESS MAKE WEBSITES SLOW?
Not WordPress itself, but unoptimized themes, too many plugins and missing caching. These are exactly the points that can be fixed in a targeted way.
DO I NEED A RELAUNCH FOR THIS?
Usually not. We optimize your existing installation. A switch only makes sense if there are fundamental problems, and then with a clean migration.
DOES THIS ALSO WORK WITH PAGE BUILDERS?
Yes, also with Elementor, Divi and similar builders. These often produce a lot of code; the optimization specifically accounts for that.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
Read post →.png)
LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
Tell me about your project. I'll get back to you within 24h.