LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →GEMINI SEO BREMEN
Visible in Gemini
Gemini doesn't just live in its app, it also powers the AI Overviews in Google Search. Get named there and you reach users right in the answer box. That's exactly what Gemini SEO works toward.
Present where Google answers
01
IN THE AI OVERVIEWS
The AI answers at the top of Google search are generated by Gemini. A mention there brings visibility even before the first organic result.
02
IN THE KNOWLEDGE GRAPH
Gemini relies on Google's knowledge base. Clearly defined entities increase the chance of being recognized and named correctly.
03
BUILT ON TRUST
Google evaluates experience, expertise and authority. These signals help decide who Gemini treats as a reliable source.
Gemini is tightly intertwined with Google. Its answers rely on the Google index, the Knowledge Graph and established trust signals. Here, classic SEO and AI visibility go hand in hand. Gemini SEO makes sure Google knows your brand, understands it and names it in its answers.
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Gemini SEO stack
Visibility in Gemini can be tested and backed with Google data. For analysis and control I use tests on the model and established SEO tools.
GEMINI & AI OVERVIEWS
Direct tests of the answers in the Gemini app and in the AI Overviews of Google search.
SEARCH CONSOLE & GA4
SISTRIX
What You Get
ANALYSIS
Gemini & AI Overview analysis
A check of which searches Gemini and the AI Overviews name you or your competitors for.
ENTITIES
Entities & Knowledge Graph
Establish brand, people and products as unambiguous entities Google can reliably assign.
AUTHORITY
E-E-A-T strengthening
Make experience, expertise, authority and trustworthiness visible in a targeted way.
CONTENT
Answer-ready content
Content that serves the search intent directly and completely — the basis for a mention.
DATA
Structured data
Schema markup that gives Google the context for content, people and products.
SERVICE MODULES
VISIBILITY ANALYSIS
Capture how Gemini and the AI Overviews answer.
AI OVERVIEW PRESENCE
Show up in the AI answers of Google search.
ENTITIES & KNOWLEDGE GRAPH
Anchor brand and products unambiguously in Google's knowledge base.
E-E-A-T BUILDING
Strengthen experience, expertise and trust signals.
CONTENT PREPARATION
Sharpen content for users and AI.
PROMPT MONITORING
Track mentions across a fixed question set.
Four Steps to Results
01
ANALYSIS
A defined question set captures how Gemini and the AI Overviews answer questions about your topics and who they name.
02
FOUNDATION
Index, entities and technical basis are checked. Without solid Google visibility there's no mention in Gemini either.
03
OPTIMIZATION
Content, entities and trust signals are strengthened in a targeted way, so Google can understand your brand clearly.
04
MEASUREMENT
Mentions in Gemini and the AI Overviews are checked again and compared with your organic visibility.
FOUNDATION
HOW GEMINI ANSWERS
Gemini doesn't generate its answers in a vacuum. It relies on the Google index, the Knowledge Graph and the trust signals Google evaluates anyway.
That's why good classic visibility is the basis — and the first lever for being considered for a mention at all.
SEARCH
APPEAR IN THE AI OVERVIEWS
The AI Overviews still sit above the classic results for many searches. They cite sources that answer the topic clearly and back it up.
Content is prepared so it works as a building block of such an answer — precise, structured and focused on the question.
ENTITIES
BE UNDERSTOOD BY GOOGLE
Google can only name your brand if it knows it as an entity. Contradictory or missing details lead to confusion or omissions.
Through consistent information and structured data, brand, people and products are anchored unambiguously in the Knowledge Graph.
AUTHORITY
E-E-A-T AS THE FOUNDATION
Experience, expertise, authority and trustworthiness aren't marketing buzzwords, they're measurable signals for Google.
Author profiles, evidence and external mentions are built so your content is recognized as a reliable source.
CONTENT
CONTENT WITH A CLEAR ANSWER
For AI answers, what counts is how directly a piece of content answers the question. Clear structure, unambiguous statements and clean markup help with that.
Existing content is reworked accordingly, and new topics are set up so they work for both users and the AI.
MEASUREMENT
MEASURE VISIBILITY
Mentions in Gemini and the AI Overviews fluctuate depending on wording and timing. A single test says little.
A recurring question set tracks the development and ties it to your organic visibility.
READY TO SCALE?
Let's discuss your current setup and identify the low-hanging fruit.
START YOUR PROJECTFAQ
IS GEMINI SEO THE SAME AS GOOGLE SEO?
There's a lot of overlap. Gemini relies on the Google index and the Knowledge Graph. Good classic SEO is the basis, but isn't always enough for AI answers on its own.
WHAT ARE AI OVERVIEWS?
The AI-generated answers at the top of many Google search results. They are generated by Gemini models and name selected sources.
HOW DO I GET INTO THE KNOWLEDGE GRAPH?
Through unambiguous, consistent information about your brand on trustworthy sources and matching structured data. Inclusion can be encouraged, but not forced.
CAN YOU GUARANTEE MENTIONS?
No. What can be influenced is content, technical setup and signals. Whether and when Gemini names your brand is up to Google.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
Read post →.png)
LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
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