LOG #007
JUL 08
Core Web Vitals in plain English: what affects LCP, INP and CLS, what usually goes wrong, and the fixes that actually move each metric.
Read post →SEO FOR CLINICS & PRACTICES BREMEN
Visible. Booked. At capacity.
Patients search online daily for doctors and clinics near them. If your facility doesn't show up in these results, those inquiries go elsewhere. I help clinics and practices become more visible in Google, without violating the requirements of the German Healthcare Advertising Act (HWG).
Break free from portal dependence
01
FEWER PORTALS
Patients who come via Jameda or Doctolib have no direct connection to your facility. Organic visibility brings inquiries that land directly with you.
02
HWG-COMPLIANT
Medical advertising has legal limits. I develop SEO strategies that work within these limits. No promises of a cure, no misleading statements.
03
LOCAL REACH
Most patients search regionally. With Local SEO and a well-maintained Google Business Profile you appear where your audience actually searches.
Patients today search online first, not in the phone book. SEO makes you visible exactly where people search for your treatments. That's how inquiries come directly to you, instead of to expensive portals.
8+
Years in online marketing
50+
Projects delivered
100%
individual strategy
Three factors that determine medical rankings
SEO for clinics requires knowledge of technical SEO, local SEO and the legal framework of medical online communication. I combine these three areas.
LOCAL SEO
The local search result is often the most important channel for clinics. I optimize your entire local setup for visibility in your region.
E-E-A-T
SCHEMA
Six results from the collaboration
AUDIT
Visibility and technical analysis
A structured report on the current state of your website. Technical errors, ranking gaps and concrete next steps — all documented.
KEYWORDS
Patient search behavior & keyword mapping
A document with the relevant search terms of your audience, sorted by search volume and priority. The basis for all further actions.
GBP SETUP
Google Business Profile
Full setup and optimization of your business profile. Opening hours, categories, images and local signals — all correct and complete.
LANDING PAGES
Specialty pages
Pages for your medical services. Written by me or briefed in detail, aligned with patient searches and HWG-compliant.
REVIEW PROCESS
Review templates and workflow
A documented process for review requests, including templates. Compliant and easy to integrate into your practice routine.
REPORTING
Monthly report
A regular report on rankings, clicks and visibility. Easy to understand, with concrete next steps.
The areas of work at a glance
LOCAL SEO & MAPS
When patients search for a doctor in their city, three local results with a map appear. I work on making your facility show up there.
HEALTHCARE CONTENT
Medical content with substance. Specialty pages that meet E-E-A-T requirements and are HWG-compliant.
TECHNICAL SEO
Schema markup for clinics and practices, a clean site structure and technical basics for correct indexing.
PORTAL STRATEGY
Less dependence on Jameda, Doctolib and co. Direct patient access through your own organic visibility.
REPUTATION BUILDING
A strategy and process for building real Google reviews. Compliant and easy to integrate into your practice routine.
MONITORING & ANALYSIS
Ongoing monitoring of rankings, visibility and competition. Adjustments when algorithms or market conditions change.
Four Steps to Results
01
ANALYSIS
I check your current online visibility, look at competitors and analyze which search terms patients in your region use. The result is a clear starting point.
02
STRATEGY
Based on the analysis we jointly define which actions make sense. I prioritize by effort and expected impact.
03
EXECUTION
From technical adjustments and new landing pages to optimizing your Google Business Profile. All actions are HWG-compliant and tailored to medical searches.
04
MONITORING
I monitor progress continuously and adjust the strategy when rankings, competition or search algorithms change.
PORTAL DEPENDENCE
One listing among hundreds
Portals like Jameda, Doctolib or Arztsuche appear in the top spots for many medical searches. Your clinic is one listing among many there.
Patients who come via a portal often haven't consciously chosen your facility; they were simply matched with you. The portals control how you're presented and charge monthly fees for it.
When you're visible in Google yourself, you reach patients who actively search for your service. That's a different starting point for the patient relationship.
CONTENT STRATEGY
Content that builds trust
Google evaluates medical pages particularly strictly under its YMYL (Your Money or Your Life) criteria. Pages that can influence health decisions must demonstrate verifiable expertise.
That means: general SEO tactics aren't enough for clinics. Content has to be factually correct, make the qualifications of the treating physicians clear and contain no impermissible promises of a cure.
I develop landing pages for your specialties and services that meet these requirements while also being optimized for what your patients search for.
LOCAL SEO
Local search as a patient channel
When someone searches for a specialist or a clinic, Google often shows the Map Pack: three local results with a map, reviews and opening hours.
This area receives a large share of the clicks on local searches. The placement there depends on several factors: the completeness of the Google Business Profile, the number and quality of reviews, and the relevance of your website.
I optimize these three areas systematically, so you're visible in your region for relevant searches.
REPUTATION
Reviews as a ranking factor
Google reviews influence both the local ranking and the decision of potential patients. Facilities with more and newer reviews tend to appear higher up.
Many patients are willing to leave a review when asked directly. What matters is the right timing and a simple process.
I develop a structured workflow that fits into your practice routine and stays compliant.
READY TO SCALE?
If you'd like to know how your clinic is currently positioned in Google, we can clarify that in a short conversation.
START YOUR PROJECTFAQ
IS SEO FOR CLINICS COMPATIBLE WITH THE HWG?
Yes. The German Healthcare Advertising Act (HWG) restricts certain advertising statements, but doesn't ban SEO. Factual information about services, qualifications and opening hours is permitted. Promises of a cure or misleading claims are not. I develop strategies that know and respect these limits.
IS SEO WORTH IT FOR SMALLER PRACTICES TOO?
Especially for smaller practices, Local SEO is often the most effective digital channel. A well-maintained Google Business Profile and a solid website foundation can lead to more inquiries even with a manageable budget. The effort is significantly lower than with broad SEO campaigns.
WHEN CAN WE EXPECT FIRST RESULTS?
Changes to the Google Business Profile often show within a few weeks. For improvements in organic rankings you should plan three to six months. SEO is a medium-term channel, not a short-term advertising tool.
HOW IS PATIENT DATA PROTECTED?
All analyses are based on publicly accessible data and tools like Google Search Console, which you grant access to yourself. No patient data is processed. The collaboration is GDPR-compliant.
CAN YOU WORK WITH OUR INTERNAL TEAM?
Yes. I regularly work as an external specialist alongside internal marketing or communication teams. We define the exact model together, depending on your internal capacity.
WHAT DOES THE PRICING MODEL LOOK LIKE?
I work on a retainer basis from €1,500 per month or for one-off projects like audits and optimizations. The concrete scope depends on the size of your facility and your goals. We'll clarify that in an initial call.
NOTES FROM PRACTICE
LOG #006
JUN 08
The Wayback Machine is more than a nostalgia tool. Here's how to use the web archive for SEO: relaunches, backlink recovery and competitor analysis.
Read post →.png)
LOG #005
MAR 25
SEO audit explained step by step: from crawlability and Core Web Vitals to content quality. Use this checklist to find out where your website really stands.
Read post →Let's talk about your project
Tell me about your project. I'll get back to you within 24h.